Toronto Update: Discover Bruno Ierullo

Alright, everyone should know by now that I am in Toronto on a very serious mission to secure all of my life goals and compelling aspirations of success. Well, all I can say about that is, I had the most amazing week in my life and to thank for that would be Bruno Ierullo, a menswear and womenswear fashion and accessories designer that I would call Toronto's hidden gem. Isn't he just cool also?? Such a fun guy to work with as well!

Yeah I know you probably haven't heard about him before and that is unfortunately why I used the adjective "hidden", since he isn't one to be seen at Fashion Week but from time to time would produce his own shows...I hope you are excited to find out more and see what was my collaboration with Mr. Ierullo...yes? I thought so...well it was for a long photo shoot that will represent his online store and I couldn't be more proud to be involved in such a grand step in his progression because quite frankly the clothing is nothing short of constructive genius. I styled mannequins and helped an amazing photographer by the name of Michael Feswick (check the genius at work here) along the journey of capturing all of the many designs created by Bruno Ierullo.

Anyway, enough about me, lets get to what you really want to know about, the clothing...well at first glance, it is like a candy factory or a rainbow, hmmm better yet a skittle factory of tasty colours is the best description for his incredible love of all things joyful, vibrant and interesting which is definitely what you will be your feeling with these pieces donning your body. Although the colours may be extremely eye popping and catch your attention without hesitation, Bruno Ierullo believes in detail and originality even though there is no real intricate over-design involved with his pieces since they are relatively straight forward with a couple notches here and there that make you cringe with excitement for the twist of uniqueness that you would be privileged to wear.


The fabric choices are very much top notch as well with many Italian wools and linens...its expected with him being of that descent, we all know that the Italians know well made clothing. Another interesting detail is the use of some unconventional materials such as rubber for pieces like suspenders and button clasps, just another way of being completely unique without making you wonder into a world that minds shouldn't have to venture when it comes to figuring out if something is fashionable or not, so props to him for finding that balance.
Anyway...I can go on and on about his creativity but words aren't going to rightfully justify what a visual can do...so soak in energy of the pictures and witness for yourself the talented, colourful and most definitely deserving of global recognition, Mr. Bruno Ierullo.

So from now on remember the B.I. Logo...and for some humour - even stuff toys know their stuff!


So again...I have to Thank Mr.Bruno Ierullo for this amazing opportunity and his assistant...probably the best in the world Rene Holder for the hookup! Mike for all the fun times...as well as Rene again...also, the amazing staff he has around him...everyone is so great at what they do...I wish the Bruno Ierullo brand great success!

and to top off this amazing experience...check me out in the B.I. Vest Jacket...So good isn't it...



More to come from BRUNO IERULLO...
Check him out on Facebook - Click here
On his Official Page - Click here

BRUNO IERULLO BI STUDIO BOUTIQUE -1071 King St. West Studio 201 (hrs.12-4 mon.to sat.) for furthur info. please call 416-581-1779 - Joseph B.